ICE is the world’s leading civil engineering organisation.
To promote the various levels of membership and professional qualification, they produced a series of marketing brochures.
I drafted copy for the three publications, applying an appropriate style depending on the target audience, and communicating the benefits of each membership level.
What the client said
“Greg met the brief really well, communicating some complex information in a clear and straightforward way. His copy highlighted the key benefits in a compelling manner, with strong calls to action encouraging the audience to take their next step.” – Ed Horton, Marketing Project Manager
Sample of my work
Take your career to the next level
Becoming IEng MICE or CEng MICE demonstrates you are committed to your career, and work to high standards. This means you’ll be in a strong position when it comes to applying for promotions or better jobs. It’ll also help you earn higher salaries throughout your working life.
Professional qualification is an important milestone in your career and a prestigious achievement. As well as increasing your status as a professional, it gives you credibility and the respect of colleagues, employers and the public. You’ll also have more of a voice within your organisation and the wider industry.
Take a look at the full brochures by clicking the images below.
Institution of Civil Engineers (ICE)
Content for marketing brochures promoting the various levels of ICE membership.