Effective copy benefits all businesses – no matter how successful they might already be. It provides a significant advantage over competitors by enabling you to connect with customers and persuade them to take the next step. Here are five examples to show you how. (I
At the risk of being labelled a grammar fascist, I feel the need to defend the apostrophe, which is coming under increasing fire. Kill the Apostrophe argues for its removal from the English language on the basis that it “serves only to annoy those who
There are many reasons I play golf. I love the competitiveness, the individuality and the (short-lived) feeling of optimism at the start of a game. But playing golf has made me realise that copywriters – and freelancers, in particular – face a problem. So you
Effective copy benefits all businesses – no matter how successful they might already be. It provides a significant advantage over competitors by enabling you to connect with customers and persuade them to take the next step. Here are five examples to show you how. (I