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Effective copy benefits all businesses – no matter how successful they might already be. It provides a significant advantage over competitors by enabling you to connect with customers and persuade them to take the next
The apostrophe battle
At the risk of being labelled a grammar fascist, I feel the need to defend the apostrophe, which is coming under increasing fire. Kill the Apostrophe argues for its removal from the English language on
What is copywriting?
There are many reasons I play golf. I love the competitiveness, the individuality and the (short-lived) feeling of optimism at the start of a game. But playing golf has made me realise that copywriters –
Great copy boosts business
Effective copy benefits all businesses – no matter how successful they might already be. It provides a significant advantage over competitors by enabling you to connect with customers and persuade them to take the next