Cricket World Cup programme I was commissioned by Specialist, a marketing agency, to write content for the official programme of the 2017 Women’s Cricket World Cup (WWC). This included a ‘Quick guide to the WWC’, ‘Powerplays explained’ feature, ‘WWC facts and stats’ and profiles for all 120
TestDrives2U website content TestDrives2U is a free online service that arranges test drives for new cars. Before it was launched, I was asked to write content for car information pages. This involved researching vehicles and drafting content to help people choose the right car for
ICE website ICE is the world's leading civil engineering organisation. As part of a website re-launch, ICE wanted to make its content clearer and more engaging. I worked with ICE's membership division to produce copy for qualifications, careers and progression pages; regional sections; member profiles; and
Weston College website Weston College is one of the leading further education establishments in the west of England. To reflect its standing in the region and reach out to its expanding target audience, the college’s website underwent a major re-design. My task was to produce
Online articles Access Performance Solutions (APS) is a business consultancy that provides content marketing services for clients across a number of sectors. I was hired to write digital content for APS’s clients, which include a property consultancy, construction firm, solicitors, care home group, training provider, IT support
Promotional brochures ICE is the world’s leading civil engineering organisation. To promote the various levels of membership and professional qualification, they produced a series of marketing brochures. I drafted copy for the three publications, applying an appropriate style depending on the target audience, and communicating the benefits of each membership level. What the
Stream Recruitment website Stream is an IT recruitment consultancy that recruits staff for businesses across the UK and Europe. I developed a structure and wrote the copy for Stream’s new website. I worked with senior directors to understand the business, establish a tone of voice